Often we look at Brand and we are filled with positive emotions. Brands like ZARA, MARS, TATA, Apple, Google, Virgin are some of the World's most admired companies. Most of them are decades old, yet love for them keeps on increasing every single day.

So, what is it that differentiates most admired companies with the moderatedly / least admired ones?

Key to answer is forgetting the concept of singularity.

Branding is synonym to Singular and if you cannot get this thing straightly, there will be recuppertions.